How BrightPath Education Services achieved efficient workflows

BrightPath Education Services

Problem

Admissions office flooded with inquiry calls during peak enrollment season, leading to missed opportunities and frustrated prospective students. During the critical January-April enrollment period, the small admissions team received 300+ calls weekly, with response times averaging 24-48 hours. International families in different time zones often couldn't reach anyone during their daytime hours, resulting in enrollment losses to competing institutions.

Approach

Deployed Ringlyn's education-specialized AI assistant to answer inquiries, provide detailed program information, explain admission requirements, and schedule admissions interviews automatically. The system was loaded with comprehensive information about all academic programs, tuition costs, scholarship opportunities, campus facilities, and application deadlines. Multilingual support was enabled for Spanish and Mandarin-speaking families, expanding accessibility.

Outcomes

60% increase in student applications year-over-year

24/7 availability for parents and students worldwide across all time zones

Admissions team freed up for personalized student engagement and campus tours

4x faster response time for inquiries, from 36 hours to under 9 hours including follow-ups

International student applications increased 89% due to round-the-clock accessibility

Interview scheduling automation saved 15 hours per week of administrative time

Application completion rate improved from 52% to 78%

Before Ringlyn, our admissions team was buried in calls. Now, students get answers instantly and we focus on guiding them through enrollment. The AI handles the repetitive questions about programs, costs, and deadlines, while our counselors spend quality time with families discussing their specific educational goals. We're enrolling more students while providing better, more personalized service—that's a win-win.
Sarah O'Connell, Dean of Admissions